Advanced Content Serving

An important aspect of our underlying technology platform is AST™, our innovative system for serving advanced content in a hyper-efficient way across any platform globally. This capability ensures that rich media content such as video and Flash (whether based in websites, banner ads or email) is intelligently streamed to individual viewers according to the unique capabilities and limitations of their systems and connections at a moment in real time.

AST™ incorporates such factors as available bandwidth in real time, operating system, browser type and version, and availability of media players as well as type and version, in determining the specific intelligent server call that will be made. Because the appropriate media feed is selected instantaneously, users experience a seamless, optimized content experience that is at the upper limit of what their system will support.