Challenge:
Overhaul online university's web presence and its corporate identity.
Come up with tangible, viable solutions to increase enrollment.
Factors considered:
Kennedy-Western's brand was in serious need of revamping. The university
has an extensive database
TMX and Kennedy-Western University have developed a true partner
relationship. Having a deep understanding of the client and their services
translated into a website that delivered the exact message they were
looking for. It also allowed us to develop strategic marketing that
works with their brand identity and provides credibility to their program.
of leads, the majority of which are classified as holding. Research
has shown that time, money and fear are the three primary obstacles
cited by adults thinking about continuing their education.
Our solution:
Create warmer, user-friendly website. Build multiple CRM tools accessible
from various entry points on the website to combat prospects' fears
by providing insight into what they can expect as Kennedy-Western students.
Generate awareness about the tools through a series of remarketing emails.
Bronze, Interactive Email Campaign
2004 Art Directors Club
KW Website
